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All features

AI social media management features

OutReply is built around engagement: AI drafts replies to your comments and DMs, you approve them or let a workflow post them, and the same workspace handles publishing, analytics and listening. Every feature is listed below, grouped by the job it helps with.

Engage: manage comments and messages

Draft replies for review on supported channels, or configure automatic workflows on an eligible plan. Standard AI reply generation costs one credit.

AI drafts a reply to comments on Facebook, Instagram, X and YouTube, and to DMs on Facebook, Instagram and WhatsApp.

Review comments and messages by account in separate views, with AI drafts you can edit before sending.

Real-time workflows for Facebook and Instagram comments and DMs, plus an AI chatbot for WhatsApp messages, with keyword or AI conditions.

Hide or delete spam and abusive comments automatically with keyword or AI rules.

Set the tone, facts and rules the AI follows so every reply sounds like your brand.

Public support forms with AI-suggested answers and a built-in chat for follow-up questions.

Publish: plan, create and schedule posts

Write, design, preview and schedule posts for Facebook, Instagram, LinkedIn, TikTok, X and YouTube from one workspace.

Publish to Facebook, Instagram, LinkedIn, TikTok, X and YouTube from a single composer, including Facebook and Instagram Stories and Reels.

See how a post will look on each network, then schedule it on your content calendar.

Draft captions and matching images with AI in your brand voice.

Dated post ideas for the next 30 days, built around holidays, events and your recent engagement.

Generate images with AI and adjust them in the browser before they go out.

Turn a text prompt or an image into a short AI video for social posts.

Invite collaborators to each brand, set their permissions and work on content together.

Plan posts and tasks on a drag-and-drop board your whole team shares.

Understand: know what your audience thinks

Sentiment on every comment, account analytics, and listening beyond your own profiles.

Every comment is scored positive, neutral or negative so complaints surface before they spread.

Track followers, comments and engagement for each connected account, with a weekly AI briefing.

See your website traffic from GA4 next to your social media metrics.

Profiles of the people who engage with you and buying-intent lead scoring, from the Advanced plan.

Follow competitors on Instagram, Facebook, X, YouTube and Reddit, plus Google Trends, on the Elite plan.

Watch Reddit for your keywords and answer relevant threads with AI-drafted replies.

Grow: turn attention into clicks and feedback

Small tools that send followers somewhere useful and tell you what they want.

A mobile-friendly link-in-bio page for your Instagram, TikTok and other profiles.

Short links with clicks by country, city, browser, operating system and referrer.

Polls with time limits and live vote counts to collect audience feedback.