Market intelligence · Elite
Social media competitor tracking that updates every day
Market rankingUpdated today
You: fastest growth this monthShare of voice 36%
Add the brands you compete with and OutReply takes a snapshot of their public numbers every day on Facebook, Instagram, X, YouTube and Reddit. See who is growing fastest, where you rank and how search interest in each name moves on Google.
Competitor tracking is part of Elite ($45/month).
- Daily public snapshots on five networks
- Market ranking and share of voice
- Google Trends comparison
- AI suggests competitors and checks their handles
What gets tracked on each network
| Platform | What OutReply records every day |
|---|---|
| Page followers and likes | |
| Followers, number of posts and engagement on recent posts | |
| X | Followers and number of posts |
| YouTube | Subscribers and channel statistics |
| Subreddit members, or karma for a user account | |
| TikTok and LinkedIn | Not tracked: there is no reliable public source |
Instagram numbers come from Meta's business discovery through your connected Instagram account, so they cover professional accounts, and Facebook numbers come through your connected Page. X, YouTube and Reddit figures are public and need no extra connection.
How competitor tracking works
Add your competitors
Enter a competitor's name and handles, or let AI suggest competitors from your brand and connected accounts. Suggested handles on the five tracked networks are checked against public data, and ones that don't exist are dropped.
OutReply takes a daily snapshot
Once a day, each handle's public numbers are recorded. Need fresher data? Refresh a competitor on demand, up to once an hour.
See the ranking
Each competitor gets a market score from their combined followers and a rank against your own, with growth over time.
Hear about overtakes
When a tracked competitor passes you, or you pass them, OutReply sends an in-app notification.
The benchmark views
Market ranking
Where you stand by combined followers.
Who's growing fastest
Growth compared across you and your competitors.
Engagement per post
Average likes and comments on recent public posts.
Posting cadence
How many new posts each brand published in the period.
Share of voice
Your share of combined followers, over time.
Who wins on each platform
The leader on every network you track.
Google Trends, side by side
Followers show reach; search interest shows demand. OutReply compares Google search interest in your brand name and up to four competitors over any window from 7 to 365 days, and lists the rising searches related to your brand. Google Trends is an unofficial source, so on rare days the data isn't available and the chart waits for the next refresh.
On Elite, the market picture also feeds the weekly AI briefing in social media analytics, next to your own performance and audience intelligence. For conversations about competitors rather than their numbers, set up competitor profiles in Reddit monitoring.
Competitor tracking FAQ
Which networks can I track competitors on?
Facebook, Instagram, X, YouTube and Reddit. TikTok and LinkedIn aren't tracked because neither offers a reliable public source for these numbers.
Do I need to connect accounts to track competitors?
Instagram numbers come through your connected Instagram account and Facebook numbers through your connected Facebook Page. X, YouTube and Reddit figures are public and need no extra connection.
How often is competitor data updated?
Once a day automatically, and on demand up to once an hour for each competitor.
Which plan includes competitor tracking?
Elite ($45/month), together with Google Trends. Free and the other plans include your own analytics.
Related features
Know where you stand, every morning
Competitor tracking and Google Trends come with Elite. Start on Free and upgrade when you're ready.