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Social Media Marketing Glossary

Essential terms, definitions, and concepts every marketer should know.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Algorithm

The system platforms use to decide what content to show users.

Analytics

Data and metrics that measure social media performance.

B

Bio

The short description section on a social media profile.

Boosted Post

A regular post you pay to show to more people.

C

Call to Action (CTA)

Text encouraging users to take a specific action.

Carousel

A post with multiple swipeable images or videos.

Click-Through Rate (CTR)

Percentage of people who click on a link after seeing it.

Content Calendar

A schedule planning when and what to post.

E

Engagement

Any interaction with your content: likes, comments, shares.

Engagement Rate

Percentage of followers who interact with your content.

F

Feed

The main stream of content on a platform.

Follower

A user who subscribes to see your content.

H

Hashtag

A # tag used to categorize and discover content.

I

Impressions

The number of times your content is displayed.

Influencer

Someone with the power to affect purchasing decisions.

Insights

Native analytics provided by social platforms.

L

Link in Bio

The clickable URL in your profile's bio section.

O

Organic Reach

How many people see your content without paid promotion.

R

Reach

The total number of unique users who see your content.

Reels

Short-form vertical videos on Instagram.

Repost

Sharing someone else's content to your feed.

S

Sentiment Analysis

AI analysis of whether content is positive, negative, or neutral.

Social Listening

Monitoring social media for mentions of your brand.

Stories

Temporary content that disappears after 24 hours.

T

Thread

A series of connected posts, especially on Twitter/X.

U

UGC (User-Generated Content)

Content created by fans rather than the brand.

V

Viral

Content that spreads rapidly across the platform.

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