Plain-English definitions for the terms behind your content and results.
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27 terms to explore
The system platforms use to decide what content to show users.
Data and metrics that measure social media performance.
The short description section on a social media profile.
A regular post you pay to show to more people.
Text encouraging users to take a specific action.
A post with multiple swipeable images or videos.
Clicks divided by impressions, expressed as a percentage.
A schedule planning when and what to post.
Any interaction with your content: likes, comments, shares.
Interactions relative to followers, reach, impressions or views.
The main stream of content on a platform.
A user who subscribes to see your content.
A # tag used to categorize and discover content.
The number of times your content is displayed.
Someone with the power to affect purchasing decisions.
Native analytics provided by social platforms.
The clickable URL in your profile's bio section.
How many people see your content without paid promotion.
Unique accounts or people reached within a stated period.
Short-form vertical videos on Instagram.
Sharing someone else's content to your feed.
AI analysis of whether content is positive, negative, or neutral.
Monitoring social media for mentions of your brand.
Temporary content that disappears after 24 hours.
A series of connected posts, especially on Twitter/X.
Content created by fans rather than the brand.
Content that spreads rapidly across the platform.
