Prices and features last verified September 2026
OutReply vs Metricool: AI-written replies, not fixed templates (2026)
Metricool is a planning and analytics tool with a free plan, an inbox with saved replies, competitor analysis and, on paid plans, Flows: keyword automations for Instagram and TikTok. OutReply adds replies written by AI for comments and DMs, sentiment on every comment and comment-to-DM with AI-written messages.
Quick verdict
Metricool is good value for scheduling and reporting across many brands and networks, including Pinterest, Threads, Bluesky and Google Business Profile, with PDF reports and a Looker Studio connector. Its Flows send replies you write in advance. Choose OutReply if you want each reply written by AI from your business details, sentiment on every comment and WhatsApp messages alongside Facebook and Instagram DMs.
| Question | OutReply | Metricool |
|---|---|---|
| Starts at | Free; paid from $30/mo | Free; $20/mo, billed yearly |
| Free plan | Yes, free forever | Yes, 1 brand |
| Priced | Flat price, teammates included | By number of brands |
| AI replies | Every plan, comments and DMs | Not listed; Flows send fixed replies |
OutReply vs Metricool pricing (2026)
Prices in US dollars, last verified September 2026. OutReply's plans come straight from our pricing page.
OutReply
- Free$0Free forever, no card · 1 brand × 2 social accounts, 30 AI credits a month
- Advanced$30per month, flator $300 a year · 3 brands × 5 social accounts, 10 collaborators per brand, 1,300 AI credits a month
- Elite$45per month, flator $450 a year · 10 brands × 25 social accounts, 50 collaborators per brand, 2,400 AI credits a month
Flat pricing: paid plans include collaborators instead of billing per seat. Each AI reply uses 1 credit, and top-up credit packs are available.
Metricool
| Plan | Price | Includes |
|---|---|---|
| Free | $0 Free | 1 brand, 20 scheduled posts a month, inbox, 5 competitors; no LinkedIn or X |
| Starter | $20per month Billed yearly ($25 billed monthly) | Up to 5 brands ($36 for up to 10), unlimited publishing, LinkedIn, up to 100 competitors, Flows, PDF and PowerPoint reports |
| Advanced | $53per month Billed yearly ($67 billed monthly) | Up to 15 brands (more for a higher price), team and role management, post approval, Looker Studio connector, API |
| Custom | Custom Custom quote | More than 50 brands, white label option |
Metricool's price rises with the number of brands, and connecting an X account is a paid add-on. Metricool's help center says Flows is free on paid plans for a limited time.
For scheduling alone Metricool is cheaper: Starter covers up to 5 brands for $20 a month billed yearly. OutReply Advanced is $300 a year for 3 brands and includes 1,300 AI credits a month for replies, posts and images.
OutReply vs Metricool: feature comparison
Replies, inbox, automation and publishing side by side. "Not listed" means the feature does not appear on Metricool's pricing page or in the sources below as of September 2026; check with Metricool if it matters to you.
| Feature | OutReply | Metricool |
|---|---|---|
| Free plan | Yes: 1 brand, 2 social accounts and 30 AI credits a month | Yes: 1 brand, 20 scheduled posts a month source |
| How you pay | Flat monthly or yearly price | By plan and number of brands; X accounts cost extra source |
| Inbox | Comments on Facebook, Instagram, X and YouTube; DMs on Facebook, Instagram and WhatsApp | Facebook, Instagram, X, TikTok, LinkedIn, Google Business Profile and YouTube, with saved replies source |
| AI-written replies | Every plan, 1 credit per reply | Not listed on Metricool's pricing or inbox pages source |
| Keyword comment-to-DM | Facebook and Instagram, with an AI-written or fixed message (Advanced and Elite) | Flows on paid plans: Instagram comments, DMs and Story replies, and TikTok comments, with up to 3 replies you write source |
| Comment sentiment | Every comment, on every plan | Not listed on Metricool's pricing or inbox pages source |
| Competitor analysis | Elite: Facebook, Instagram, X, YouTube and Reddit, plus Google Trends | 5 competitors on Free, up to 100 on Starter source |
| Publishing networks | Facebook, Instagram, LinkedIn, TikTok, X and YouTube | Instagram, Facebook, TikTok, YouTube, Pinterest, Threads and Bluesky; LinkedIn and X (paid add-on) on paid plans source |
| Team members | Up to 10 collaborators per brand on Advanced, 50 on Elite | Team and role management on Advanced source |
| Reports | Live brand report link or PDF export | PDF and PowerPoint reports from Starter; Looker Studio connector on Advanced source |
Where each tool is stronger
Where OutReply is stronger
- Each reply to a comment or DM is written by AI from your business details, on every plan. Metricool's Flows send messages you write in advance.
- Sentiment on every comment, and a filter for each post's negative comments, so complaints are easy to find.
- WhatsApp Business messages in the same chat list as Facebook and Instagram DMs.
- Workflows check keywords or a plain-language AI condition, then reply, send a DM or hide spam on Facebook and Instagram (Advanced and Elite).
- Audience profiles and buying-intent lead scoring on Advanced, and Reddit keyword monitoring with AI reply drafts.
Where Metricool is stronger
- A lower price for scheduling across several brands: Starter covers up to 5 brands for $20 a month billed yearly.
- More networks, including Pinterest, Threads and Bluesky, plus TikTok, LinkedIn and Google Business Profile in the inbox.
- Competitor analysis on every plan, including 5 competitors on Free.
- PDF and PowerPoint reports, a Looker Studio connector on Advanced and a white label option on Custom.
- Flows also cover TikTok comments. OutReply publishes TikTok videos but doesn't read or reply to TikTok comments.
Who should choose Metricool, and who should choose OutReply
Metricool is the better fit for
Freelancers and agencies that schedule and report for many brands, publish to Pinterest, Threads or Bluesky, and need analytics and reports more than reply automation.
OutReply is the better fit for
Businesses whose comments and DMs need answers every day and who want AI-drafted replies, sentiment and AI comment-to-DM alongside scheduling.
How to switch from Metricool to OutReply
There is no import tool, so switching is mostly connecting your accounts and teaching OutReply about your business.
- Create a free OutReply account. No credit card is needed.
- Connect your social accounts through each network's official sign-in.
- Describe your business once (products, prices, opening hours, links and tone) so AI replies sound like you.
- Move your upcoming scheduled posts across by hand. There is no automatic import from Metricool.
- Start with AI drafts in the review queue, then let workflows answer routine comments and DMs once you trust them (Advanced and Elite).
- Keep Metricool until its billing period ends so nothing is missed during the switch.
Frequently asked questions
Does Metricool reply to comments with AI?
Metricool's inbox has saved replies and templates, and its Flows send up to three replies you write when someone comments or messages a keyword on Instagram or comments on TikTok. Its pricing and inbox pages don't list replies written by AI. OutReply writes each reply with AI from your business details, on every plan.
Is Metricool cheaper than OutReply?
For scheduling, often yes: Metricool has a free plan and Starter is $20 a month billed yearly for up to 5 brands. OutReply also has a free plan, and Advanced ($30 a month or $300 a year) covers 3 brands with 1,300 AI credits a month for replies, posts and images.
Can OutReply send a DM when someone comments a keyword, like Metricool Flows?
Yes, on Facebook and Instagram with Advanced or Elite. A workflow checks the comment for a keyword or a plain-language AI condition, then sends a private DM and can reply publicly. The message can be fixed or written by AI for each person.
Which is better for reporting?
Metricool. It keeps unlimited analytics history on paid plans, exports PDF and PowerPoint reports, has a Looker Studio connector on Advanced and includes competitor analysis from the Free plan. OutReply's analytics focus on engagement: sentiment, audience profiles and lead scoring, with competitor tracking on Elite.
How do I switch from Metricool to OutReply?
There is no automatic import from Metricool. Create a free account, connect your accounts through each network's official sign-in, describe your business so AI replies sound like you, and recreate your upcoming scheduled posts. Most teams keep Metricool until its billing period ends and run both side by side for a few days.
Which networks does OutReply support?
Publish and schedule posts on Facebook, Instagram, LinkedIn, TikTok, X and YouTube, including Stories and Reels on Facebook and Instagram. Draft AI replies to comments on Facebook, Instagram, X and YouTube, and to Facebook, Instagram and WhatsApp messages. Real-time automations run on Facebook, Instagram and WhatsApp, and Reddit is covered by keyword monitoring. A Google Analytics 4 integration adds your website traffic.
Sources
Last verified September 2026. Metricool's prices and features come from the pages below, and prices change, so check them before you buy. OutReply's come from our pricing page. We make OutReply, which is why we cite a source for every claim about Metricool.
- Metricool pricing(metricool.com)
- Metricool social media inbox(metricool.com)
- Metricool Flows(metricool.com)
- Metricool Help Center: What are Flows?(help.metricool.com)
- SocialPilot: Metricool pricing summary (monthly and yearly prices)(socialpilot.co)
Try OutReply free next to Metricool
Connect an account, let OutReply draft replies to your latest comments and DMs, and compare before you switch.