Facebook automation
Facebook automation for Page comments, Messenger and posts
OutReply drafts replies to comments on your Facebook Page and to Messenger conversations, runs workflows that reply, message the commenter privately or hide spam as soon as a comment arrives, and schedules posts, videos, Reels and Stories. It connects through Meta's official API.
- Free plan, no credit card
- Official platform APIs
- Review before sending
AI reply preview
Comment on your Page
Are you open on Sunday?
Reply drafted by OutReply
Yes, Sundays 10am to 4pm. See you this weekend! 👋
Illustrative example. Drafts are written from the details you give OutReply.
What OutReply does on Facebook
Exactly what the integration covers today, network by network.
| Network | Publish & schedule | Stories & Reels | AI comment replies | AI message replies | Real-time workflows | Competitor tracking |
|---|---|---|---|---|---|---|
| Facebook Pages: text, photo and video posts, Reels and Stories, published now or scheduled; Messenger conversations; comments can be hidden or deleted by a workflow | Yes | Yes | Yes | Yes | Yes | Yes |
AI replies use 1 credit each. Real-time workflows are included on Advanced and Elite; competitor tracking is on Elite. Browse every feature.
What you can automate on Facebook
Real-time workflows run on new Page comments and Messenger messages through Meta's webhooks.
AI comment replies
Draft replies to every Page comment from your business details and the post it was left on, then approve them or let a workflow post them.
AI replies to comments and DMsMessenger replies
Messenger conversations sit next to your comments, with AI drafts or workflow answers for routine questions.
Social media inboxPrivate replies to commenters
Send a private message to someone who comments a keyword, with the link or details they asked for.
Workflow automationPosts, videos, Reels and Stories
Schedule text, photo and video posts, Reels and Stories to your Page from the same calendar as your other networks.
Post preview and schedulingSeveral Pages, one login
Run each Page as its own brand: up to 3 brands on Advanced and 10 on Elite, each with its own voice and team.
Team collaboration and approvalsHow to automate a Facebook Page with OutReply
Connect your Page
Log in with Facebook and choose the Pages to connect.
Describe your business
Add opening hours, prices, policies and tone; replies are drafted from them.
Pick review or autopilot
Approve drafts yourself, or on Advanced and Elite build workflows that answer comments and messages as they arrive.
Schedule posts
Plan posts, Reels and Stories in the calendar alongside your other networks.
Plans and credits
Flat pricing per plan, not per seat. Each AI reply uses 1 credit.
Free
$0
- 1 brand, up to 2 social accounts
- 2 collaborators per brand
- 30 AI credits a month
- AI reply drafts you review and send
Advanced
$30/mo or $300/yr
- 3 brands, up to 5 social accounts each
- 10 collaborators per brand
- 1,300 AI credits a month
- Real-time reply, DM and moderation workflows
Elite
$45/mo or $450/yr
- 10 brands, up to 25 social accounts each
- 50 collaborators per brand
- 2,400 AI credits a month
- Real-time reply, DM and moderation workflows
Frequently asked questions
Is Facebook automation with OutReply allowed by Meta?
OutReply connects through Meta's official API with the permissions you grant, so there is no password sharing or scraping. Automated DMs follow Meta's private reply rules: one message per comment, sent within 7 days of the comment, and the conversation only continues if the person replies.
Can OutReply reply to Facebook comments and Messenger automatically?
Yes. On Advanced and Elite, workflows answer new Page comments and Messenger messages in real time, using keyword or AI conditions. On the Free plan you get AI drafts with 30 credits a month and post them yourself; real-time workflows that reply for you are on Advanced and Elite.
What can I schedule to a Facebook Page?
Text, photo and video posts, Reels and Stories, published through the official API straight away or at the time you choose.
Can I manage several Facebook Pages?
Yes. Each Page can be its own brand with its own voice and team: 1 brand on Free, 3 on Advanced and 10 on Elite.
How much does it cost?
Free ($0): 1 brand with up to 2 social accounts and 30 AI credits a month. Advanced ($30/mo or $300/yr): 3 brands with up to 5 social accounts each and 1,300 AI credits a month, plus automation workflows. Elite ($45/mo or $450/yr): 10 brands with up to 25 social accounts each and 2,400 AI credits a month, plus competitor tracking. Each AI reply uses 1 credit, pricing is per plan rather than per seat, and credit packs top you up when you need more.
Keep your Facebook Page answered, even when you're busy
Start on the Free plan: 30 AI credits a month and no credit card.