Lead scoring
Audience intelligence: know who's ready to buy from what they comment
@lena.bakesEvaluating · 72
Mood over time
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Every comment says something about the person who wrote it. OutReply keeps a profile for each commenter, tracks their mood over time and what they talk about, and scores how close they are to buying.
Spot your superfans, the customers who are drifting away and the leads hiding in your comment sections.
- A living profile for each commenter
- Mood timeline, topics and activity heatmap
- Buying-intent lead scoring from Advanced
A profile for everyone who comments
Each time someone comments on a connected account, OutReply adds it to their profile on that platform. A profile shows:
- How many comments and replies they've left, on how many days, and when you first and last saw them.
- An engagement score that weights replies above one-off comments.
- Their current mood and a timeline of how it has changed.
- The topics they bring up and the full list of their comments.
- A status (such as VIP, engaged or blocked), your own tags and private notes.
Sort the audience by engagement, lead score or first and last seen to find the people worth a personal reply.
Buying intent, scored for you
OutReply reads each comment with a language model that runs on its own servers, so scoring doesn't use your credits, and places the person on a buying funnel:
| Stage | What it sounds like |
|---|---|
| Ready to buy | "How do I order two of these for Saturday?" |
| Evaluating | "How much is it, and does it come in blue?" |
| Solution aware | "Can anyone recommend a good gluten-free bakery nearby?" |
| Problem aware | "I can never find a cake that my daughter can eat." |
| Not a lead | "Beautiful photo!" |
The stage probabilities become a lead score from 0 to 100. People whose score clears the threshold and whose main stage is a buying stage are flagged as leads, with a short note on why.
Insights across your whole audience
Beyond individuals, OutReply shows the terms your audience uses most, a day-and-hour heatmap of when they're active, and an audience pulse with recent pain points, what's resonating and emerging topics. Import older comments to build profiles from your history instead of starting from zero. For the mood side, see social media sentiment analysis.
What to do with it
Reply to hot leads first
Sort by lead score, then answer from the inbox or send details by comment-to-DM.
Catch unhappy customers
A regular whose mood turns negative is worth a direct reply before they stop coming back.
Thank your superfans
Mark top commenters as VIP and invite them to early access, reviews or user-generated content.
Where the data comes from, and who sees it
Comments from Facebook, Instagram and YouTube are collected in the background, X comments as you open posts in OutReply, and Reddit authors through Reddit monitoring. TikTok isn't included because OutReply doesn't read TikTok comments. Profiles only hold what people posted publicly on your accounts, they're visible to collaborators with analytics access, and you can delete a profile at any time.
| Feature | Free | Advanced | Elite |
|---|---|---|---|
| Audience summary and mood split | Yes | Yes | Yes |
| List of commenters | Capped | Full | Full |
| Profiles and mood timelines | No | Yes | Yes |
| Topics and activity heatmap | No | Yes | Yes |
| Lead scoring | No | Yes | Yes |
| Import older comments | No | Yes | Yes |
Audience intelligence FAQ
What is audience intelligence in OutReply?
It's the part of OutReply that turns comments into people: a profile for each commenter with their mood over time, the topics they mention, how engaged they are and how close they are to buying.
How does OutReply find leads in comments?
A language model places each comment on a buying funnel, from describing a problem to ready to buy. The result becomes a lead score from 0 to 100, and people above the threshold are flagged as leads.
Which plan includes lead scoring?
Advanced ($30/month) and Elite ($45/month). Free shows your audience summary, mood split and a capped list of commenters.
Which platforms are covered?
Facebook, Instagram, YouTube and X comments, plus Reddit authors found by Reddit monitoring. TikTok is not included because OutReply doesn't read TikTok comments.
Related features
Find the buyers already talking to you
Start on Free to see your audience, then unlock profiles and lead scoring with Advanced.
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