Official integration
Google Analytics 4 integration for your social media dashboard
AnalyticsLIVE
Active Users
0
+12%
Page Views
0
+23%
Bounce Rate
0%
-5%
Avg. Session
2:45
+8%
Traffic Overview
Users Sessions
Connect a Google Analytics 4 property to a brand and OutReply shows your website traffic beside your social accounts: who is on the site right now, where visits come from and which pages they land on.
Access is read-only through Google's own sign-in, so OutReply can report on your data but never change it.
- Real-time active users
- Traffic sources and acquisition
- Countries and cities
- Top pages and landing pages
- Devices and browsers
- Conversions and e-commerce
- Hourly traffic, engagement and retention
- Widgets you can arrange per brand
Connect GA4 in three steps
Sign in with Google
Authorise read-only Google Analytics access from the brand in OutReply. Your Google password is never shared with OutReply.
Pick the property
Choose the GA4 property that belongs to this brand. Each brand can use its own property, and you can disconnect whenever you like.
Arrange your widgets
Choose which GA4 widgets the brand's dashboard shows and in what order, then check traffic next to your social accounts.
The reports you get
Real-time
Active users on your site right now.
Acquisition
Traffic sources and channels, so you can see how much comes from social.
Pages
Your most visited pages and the landing pages visits start on.
Audience
Visitors by country and city, device and browser.
Engagement
Engagement, retention and traffic by hour of the day.
Conversions
Conversion events and e-commerce figures from your GA4 property.
Why social teams connect Google Analytics
Likes don't pay the bills. With GA4 in the same place as your social media analytics, you can check whether the week your Reels took off also sent people to your site, which landing pages social visitors reach first, and whether those visits turn into sign-ups or orders.
Label your campaign links so GA4 can tell them apart: add UTM tags with the free UTM builder, or use OutReply's link shortener and link-in-bio pages for the links you share on social.
Access for your team, on every plan
Website data has its own Google Analytics permission, separate from analytics for your social accounts. Give it to the people who need traffic numbers and leave it off for a freelancer who only answers comments; see team collaboration. The integration is included on every plan, from Free to Elite, and doesn't use credits.
Google Analytics integration FAQ
Can OutReply change anything in my Google Analytics account?
No. OutReply asks Google for read-only Analytics access, so it can display reports but cannot edit properties, settings or data.
Does it work with Universal Analytics?
No. The integration reads Google Analytics 4 properties, which is the version Google supports today.
Can each brand use a different GA4 property?
Yes. The property is chosen per brand, so an agency can connect each client's own GA4 property to that client's brand.
Which plan includes the GA4 integration?
Every plan, including Free. It doesn't use AI credits.
Related features
Follow social traffic all the way to your site
Connect GA4 on the Free plan and see your website visitors next to your social stats.