Engagement rate calculator

Divide interactions by your chosen base, then multiply by 100. Followers compares interactions with account size. Reach uses unique accounts reached. Impressions counts displays, including repeats. Views uses the platform’s reported video or post views. Always name the base when sharing a rate.

Start with likes or reactions and comments. Include shares, saves or clicks only when you have those metrics and want to count them. A blank optional field is excluded. Keep your selection consistent: platform dashboards and third-party tools may count different actions, so their displayed rates can differ.

For a per-post comparison, use matching per-post averages across the same set of posts and state the period. For a pooled reach-, impressions- or views-based rate, divide total interactions by the sum of that base across those posts. Do not use deduplicated account-wide reach as though it were summed post reach. An average of individual post rates and a pooled rate are different measures.

There is no universal passing score. Compare the same formula and interaction types within a similar platform, format, audience size and period. External studies may use a different sample or measurement method. Your own comparable posts provide a practical starting point; a higher rate alone does not prove more sales or satisfied customers.

Interactions are actions, not unique people. Someone may like, comment and share the same post, and a post may reach people who do not follow the account. Check your counts and measurement period, but a value above 100% is not automatically a calculation error.

No. You enter the metrics and the calculation runs in your browser. The tool does not fetch, verify or publish social account data. Copying creates a plain-text summary with the selected formula and included metrics; it does not save a report to an OutReply workspace.