AI social media manager
An AI social media manager that does the daily work
An AI social media manager takes the routine work off your plate: it drafts replies to comments and DMs, writes and schedules posts, flags unhappy customers and sums up the week. OutReply does that work across 6 publishing networks plus WhatsApp and Reddit, and you stay the one who approves what goes out.
- Free plan, no credit card
- Official platform APIs
- Review before sending
What your AI manager handled today
- Drafted replies to last night's comments, ready for your review
- Answered routine price questions through a workflow
- Flagged a negative comment for you to handle
- Scheduled Thursday's post after you approved it
- Prepared this week's briefing: where you stand and what to do next
Where your AI manager works
Exactly what the integration covers today, network by network.
| Network | Publish & schedule | Stories & Reels | AI comment replies | AI message replies | Real-time workflows | Competitor tracking |
|---|---|---|---|---|---|---|
| Yes | Yes | Yes | Yes | Yes | Yes | |
| Yes | Yes | Yes | Yes | Yes | Yes | |
| No | No | No | Yes | Yes | No | |
| Yes | No | No | No | No | No | |
| TikTok | Yes | No | No | No | No | No |
| X | Yes | No | Yes | No | No | Yes |
| YouTube | Yes | No | Yes | No | No | Yes |
| No | No | No | No | No | Yes |
AI replies use 1 credit each. Real-time workflows are included on Advanced and Elite; competitor tracking is on Elite. Browse every feature.
A day of work, and who does it
The AI prepares and, where you allow it, acts. You set the rules and approve the rest.
Replies drafted for you
Open the review queue and each new Facebook and Instagram comment gets a draft written from your business details. Other comments and DMs get a draft in one click.
AI replies to comments and DMsRoutine questions answered
On Advanced and Elite, workflows answer matching comments and messages the moment they arrive.
Workflow automationPosts written and scheduled
Turn a brief into posts, images or short videos, then schedule them across networks.
AI content wizardUnhappy customers flagged
Sentiment analysis runs on every comment so problems surface before they spread.
Sentiment analysis on every commentAudience and leads
On Advanced, see who engages most and who shows buying intent.
Audience intelligence and lead scoringCompetitors watched
On Elite, follow competitors' growth and Google Trends next to your own.
Competitor trackingWhat still needs a human
An AI social media manager is only as good as the facts and rules you give it. These stay with you, and OutReply is built around that.
- Strategy and goalsDeciding who you're talking to, what you're known for and what success looks like.
- The facts replies rely onPrices, policies and tone. The AI drafts from what you add and doesn't guess the rest.
- Sensitive conversationsComplaints, refunds and anything legal or medical. Route them to a person with an AI check instead of auto-replying.
- Final approvalDrafts wait for you by default. Only the workflows you switch on send anything by themselves.
The weekly AI briefing
Once a week OutReply writes a short briefing that ties your performance, audience and market data together under three headings: where you stand, what changed and what to do next.
It is written only from figures OutReply has already calculated, so it summarises your numbers rather than inventing them. The briefing is on Advanced and Elite; the market section needs Elite.
What the briefing covers
- Where you stand: followers, reach, engagement and posts over the last 30 days.
- Your audience: community sentiment, top conversation topics and buying-intent leads.
- Your market (Elite): your rank and share of voice among tracked competitors.
- Do this next: concrete actions for the coming week.
AI social media manager, assistant or agent?
The terms overlap. Here is how they map to what OutReply does.
AI social media assistant
Drafts replies and posts for you to approve. In OutReply that's the review queue and the content tools, on every plan.
AI social media agent
Acts on its own within rules you set. In OutReply that's workflows answering new Facebook and Instagram comments and Facebook, Instagram and WhatsApp messages, on Advanced and Elite.
AI social media manager
Both of the above, plus planning, scheduling and reporting back on how things are going.
Comparing software rather than roles? Our AI social media management tool page covers every feature and plan, and the roundup of AI social media management tools compares the options.
Set up your AI social media manager
Connect your accounts
Log in to each network through its official connection.
Brief it once
Add your business facts, tone and the topics to avoid.
Decide what it may send
Keep everything in the review queue, or switch on workflows for routine questions.
Review the week
Approve drafts as they come in and read the weekly briefing.
Plans and credits
Flat pricing per plan, not per seat. Each AI reply uses 1 credit.
Free
$0
- 1 brand, up to 2 social accounts
- 2 collaborators per brand
- 30 AI credits a month
- AI reply drafts you review and send
Advanced
$30/mo or $300/yr
- 3 brands, up to 5 social accounts each
- 10 collaborators per brand
- 1,300 AI credits a month
- Real-time reply, DM and moderation workflows
Elite
$45/mo or $450/yr
- 10 brands, up to 25 social accounts each
- 50 collaborators per brand
- 2,400 AI credits a month
- Real-time reply, DM and moderation workflows
Frequently asked questions
Can an AI social media manager replace a human one?
It can take over much of the routine work: drafting replies, answering repeat questions, writing and scheduling posts and summarising results. Strategy, judgment on sensitive conversations and final approval stay with a person. It's built to let one person cover more accounts, not to run without anyone.
Will it post or reply without my approval?
Only where you allow it. Drafts wait in the review queue by default. On Advanced and Elite, workflows you switch on can answer new Facebook and Instagram comments and Facebook, Instagram and WhatsApp messages, and scheduled posts publish at the time you approved.
Is OutReply an AI social media agent?
Its workflows act on their own when a comment or message matches your rules, which is what most people mean by an AI agent. Everything else is drafted for you to approve.
Which platforms can it manage?
It publishes to Facebook, Instagram, LinkedIn, TikTok, X and YouTube, drafts replies to comments on Facebook, Instagram, X and YouTube and to Facebook, Instagram and WhatsApp messages, and monitors Reddit.
How much does it cost?
Free ($0): 1 brand with up to 2 social accounts and 30 AI credits a month. Advanced ($30/mo or $300/yr): 3 brands with up to 5 social accounts each and 1,300 AI credits a month, plus automation workflows. Elite ($45/mo or $450/yr): 10 brands with up to 25 social accounts each and 2,400 AI credits a month, plus competitor tracking. Each AI reply uses 1 credit, pricing is per plan rather than per seat, and credit packs top you up when you need more.
Hand the routine work to your AI social media manager
Start on the Free plan: 30 AI credits a month and no credit card.