Instagram automation
Instagram automation for comments, DMs and posts
OutReply drafts replies to Instagram comments and DMs in your brand voice, runs workflows that reply, send a private DM or hide spam as soon as a comment lands, and schedules photos, carousels, Reels and Stories. Connect a professional account with Instagram Login or through its Facebook Page.
- Free plan, no credit card
- Official platform APIs
- Review before sending
AI reply preview
Comment on your Reel
Do you ship to Canada? 😍
Reply drafted by OutReply
We do! Orders to Canada usually arrive in 5 to 7 business days. Check your DMs for the shipping details 💌
Illustrative example. Drafts are written from the details you give OutReply.
What OutReply does on Instagram
Exactly what the integration covers today, network by network.
| Network | Publish & schedule | Stories & Reels | AI comment replies | AI message replies | Real-time workflows | Competitor tracking |
|---|---|---|---|---|---|---|
| Instagram Professional accounts via Instagram Login or a linked Facebook Page: photos and carousels with an optional first comment, plus Reels and Stories, published now or scheduled; comments can be hidden or deleted by a workflow | Yes | Yes | Yes | Yes | Yes | Yes |
AI replies use 1 credit each. Real-time workflows are included on Advanced and Elite; competitor tracking is on Elite. Browse every feature.
What you can automate on Instagram
Each feature below is live today. Automations run on new comments and DMs in real time through Meta's webhooks.
AI comment replies
Every new comment gets a reply drafted from your business details and the post it was left on. Approve it in the review queue or let a workflow post it.
Instagram comment auto-replyComment-to-DM
When someone comments a keyword such as PRICE or GUIDE, a workflow sends them a private DM, either fixed text or written by AI.
Instagram comment-to-DM automationDM replies
Instagram DMs sit next to your comments. Draft replies with AI, or answer common questions with a workflow.
Social media inboxSpam and abuse moderation
Hide or delete comments that match your keywords or an AI check before they sit under your post.
Comment moderationScheduling
Schedule photos and carousels with an optional first comment, plus Reels and Stories. Elite adds AI-recommended scheduled posts.
Post preview and schedulingSentiment and audience
Every comment gets a sentiment score, and Advanced builds a profile of each person who engages, with buying-intent signals.
Sentiment analysis on every commentHow to automate Instagram with OutReply
Connect Instagram
Connect a professional (Business or Creator) account with Instagram Login, or through the Facebook Page it is linked to.
Describe your business
Add the facts, tone and policies replies should use. OutReply drafts every reply from them.
Choose review or autopilot
Approve drafts in the review queue, or on Advanced and Elite build a workflow that replies, DMs or hides comments for you.
Schedule and track
Plan posts in the calendar and follow comments, sentiment and results in one dashboard.
Plans and credits
Flat pricing per plan, not per seat. Each AI reply uses 1 credit.
Free
$0
- 1 brand, up to 2 social accounts
- 2 collaborators per brand
- 30 AI credits a month
- AI reply drafts you review and send
Advanced
$30/mo or $300/yr
- 3 brands, up to 5 social accounts each
- 10 collaborators per brand
- 1,300 AI credits a month
- Real-time reply, DM and moderation workflows
Elite
$45/mo or $450/yr
- 10 brands, up to 25 social accounts each
- 50 collaborators per brand
- 2,400 AI credits a month
- Real-time reply, DM and moderation workflows
Frequently asked questions
Is Instagram automation with OutReply allowed by Instagram?
OutReply connects through Meta's official API with the permissions you grant, so there is no password sharing or scraping. Automated DMs follow Meta's private reply rules: one message per comment, sent within 7 days of the comment, and the conversation only continues if the person replies.
Which Instagram accounts can I connect?
Instagram professional accounts, Business or Creator, connected directly with Instagram Login or through the Facebook Page they are linked to.
Can OutReply reply to Instagram comments automatically?
Yes. On Advanced and Elite, a workflow can reply the moment a comment is posted, using keyword or AI conditions to decide which comments to answer. On the Free plan you get AI drafts with 30 credits a month and post them yourself; real-time workflows that reply for you are on Advanced and Elite.
What can I schedule to Instagram?
Photos and carousels, with an optional first comment, plus Reels and Stories. Everything is published through the official API, straight away or at the time you choose.
How much does Instagram automation cost?
Free ($0): 1 brand with up to 2 social accounts and 30 AI credits a month. Advanced ($30/mo or $300/yr): 3 brands with up to 5 social accounts each and 1,300 AI credits a month, plus automation workflows. Elite ($45/mo or $450/yr): 10 brands with up to 25 social accounts each and 2,400 AI credits a month, plus competitor tracking. Each AI reply uses 1 credit, pricing is per plan rather than per seat, and credit packs top you up when you need more.
Answer every Instagram comment without living in the app
Start on the Free plan: 30 AI credits a month and no credit card.