Instagram comment auto-reply
Auto-reply to Instagram comments with AI
OutReply writes a reply to every new Instagram comment from your business details and the post it was left on. Approve replies in a review queue, or let a workflow answer as soon as a comment is posted: reply publicly, send the commenter a DM, or hide spam.
- Free plan, no credit card
- Official platform APIs
- Review before sending
Auto-reply preview
New comment on your post
How much is the facial? 😊
Reply posted by your workflow
Our signature facial is $85 and takes about an hour. You can book from the link in our bio!
Illustrative example. Drafts are written from the details you give OutReply.
What an Instagram auto-reply workflow can do
Replies that know your business
Drafts use your brand facts, tone and the caption of the post the comment is on, so answers are specific rather than generic.
Custom AI brand voiceKeyword rules
Answer only the comments you choose, such as price or availability questions, on every post or selected posts.
Workflow automationLeave complaints to a person
An AI check asks a yes-or-no question like “Is this a complaint?” and routes those comments away from autopilot.
Sentiment analysis on every commentDM the commenter
Send a private DM with a link or details, alongside or instead of a public reply.
Instagram comment-to-DM automationA log of every run
See which comments each workflow answered, skipped or hid, and why.
Workflow automationReview queue or autopilot
Start by approving drafts. Switch routine comments to autopilot once you trust the replies.
Every plan
Review queue
- Every new comment gets an AI draft written from your business details and the post.
- Edit, approve or skip each draft before it's posted.
- The queue covers Facebook and Instagram. On X and YouTube, draft a reply from a post's comments and send it yourself.
- Each draft uses 1 credit; the Free plan includes 30 a month.
Advanced and Elite
Autopilot workflows
- Runs the moment a comment is posted, through Meta's real-time webhooks.
- Conditions decide which comments get an answer; everything else is left for you.
- Actions: AI reply, fixed reply, private DM, hide or delete.
- Every run is logged, so you can see what was answered and why.
Keyword rules you can use
Each workflow starts from new comments on all your posts or on the posts you pick, then checks the comment text before it acts.
AI replies and AI checks use 1 credit each. Fixed replies, keyword rules, hiding and deleting use none.
- Contains / doesn't containComment contains “price” → reply with your price list
- Equals / doesn't equalComment equals “GUIDE” → send the guide by DM
- AI check (yes or no)“Is this a complaint?” → yes: leave it for a person
- Combine with AND / ORContains “size” OR “fit” → reply with your size guide
How to set up Instagram comment auto-reply
Connect Instagram
Connect a professional account with Instagram Login, or through the Facebook Page it's linked to.
Add your business details
List the facts and tone replies should use: prices, hours, shipping, links.
Create a comment workflow
Start from new comments on all posts or on specific posts.
Add conditions
Match keywords, or ask the AI a yes-or-no question about the comment.
Choose the actions
Post an AI or fixed reply, send a DM, or hide or delete the comment.
Switch it on
Turn the workflow on and check the run log as the first comments come in.
Instagram comment replies, drafted by AI
Illustrative drafts. OutReply writes each reply from your business details and the post the comment was left on; you edit anything before it goes out.
Price question
“How much is the facial? 😊”
Drafted reply
Our signature facial is $85 and takes about an hour. You can book from the link in our bio!
Availability
“Do you have this in size 10?”
Drafted reply
We do! Size 10 is in stock in black and tan. Sending you the link in DMs 💌
Compliment
“Obsessed with this color 😍”
Drafted reply
Thank you so much! It's our most-requested shade this season 💛
Plans and credits
Flat pricing per plan, not per seat. Each AI reply uses 1 credit.
Free
$0
- 1 brand, up to 2 social accounts
- 2 collaborators per brand
- 30 AI credits a month
- AI reply drafts you review and send
Advanced
$30/mo or $300/yr
- 3 brands, up to 5 social accounts each
- 10 collaborators per brand
- 1,300 AI credits a month
- Real-time reply, DM and moderation workflows
Elite
$45/mo or $450/yr
- 10 brands, up to 25 social accounts each
- 50 collaborators per brand
- 2,400 AI credits a month
- Real-time reply, DM and moderation workflows
Frequently asked questions
Can I auto-reply to Instagram comments for free?
The Free plan drafts AI replies, with 30 credits a month, that you post from the review queue. Replies that go out automatically need a workflow, which is included on Advanced and Elite.
Is auto-replying to Instagram comments allowed?
Yes, when it goes through Meta's official API. OutReply uses the permissions you grant when connecting your account, with no password sharing or scraping. Replies are posted as normal comments from your account.
Will it reply to every comment?
Only the ones you choose. Conditions decide which comments get a reply: keywords, an AI check, or specific posts. Anything that doesn't match is left for you.
How many credits does an auto-reply use?
An AI-written reply or an AI check uses 1 credit. Fixed-text replies, keyword rules, hiding and deleting don't use credits.
Does it work on Facebook too?
Yes. The same workflows run on Facebook Page comments and Messenger. On X and YouTube, OutReply drafts replies for you to review and post.
How much does OutReply cost?
Free ($0): 1 brand with up to 2 social accounts and 30 AI credits a month. Advanced ($30/mo or $300/yr): 3 brands with up to 5 social accounts each and 1,300 AI credits a month, plus automation workflows. Elite ($45/mo or $450/yr): 10 brands with up to 25 social accounts each and 2,400 AI credits a month, plus competitor tracking. Each AI reply uses 1 credit, pricing is per plan rather than per seat, and credit packs top you up when you need more.
Let OutReply answer the routine comments
Start on the Free plan: 30 AI credits a month and no credit card.
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