Glossary
What is an Influencer?
Someone with the power to affect purchasing decisions of others due to their authority, knowledge, or relationship with their audience.
Types of Influencers
| Type | Followers | Best For |
|---|---|---|
| Nano | 1K-10K | High engagement, niche audiences |
| Micro | 10K-100K | Affordable, authentic content |
| Mid-Tier | 100K-500K | Balance of reach and engagement |
| Macro | 500K-1M | Broad awareness campaigns |
| Mega | 1M+ | Celebrity-level reach |
Why Influencer Marketing Works
- Trust: Followers trust influencer recommendations
- Reach: Access to engaged, targeted audiences
- Content: Authentic, user-generated style content
- ROI: Often higher than traditional advertising