Glossary
What is UGC (User-Generated Content)?
Content created by customers or fans about your brand, rather than by the brand itself.
Why UGC Matters
User-generated content is powerful because it's authentic. When real customers share their experiences with your product, it builds trust faster than branded content.
Stat: 92% of consumers trust UGC more than traditional advertising. Content from real users feels genuine and relatable.
Types of UGC
- Reviews & testimonials — Written or video reviews
- Photos & videos — Customers using your product
- Social media posts — Tags and mentions
- Unboxing content — First impressions on video
- Comments & discussions — Community conversations
How to Get More UGC
1. Create a Brand Hashtag
Make it easy for customers to tag you with a unique hashtag.
2. Run Contests
Incentivize users to create content for a chance to win.
3. Feature Customers
Repost UGC (with permission) to encourage more.
4. Ask for Reviews
Follow up after purchase with a review request.
Monitor Your Brand Mentions
OutReply helps you track mentions and engage with UGC automatically across all platforms.
Try Free