Glossary
What is CTR (Click-Through Rate)?
The percentage of people who click on a link after seeing it.
CTR Formula
CTR = (Clicks ÷ Impressions) × 100
Why CTR Matters
CTR tells you how compelling your content is. A high CTR means your headline, image, or call-to-action is working. A low CTR means people see your content but don't act.
Good CTR Benchmarks
| Platform | Average CTR | Good CTR |
|---|---|---|
| Email Marketing | 2-3% | 4%+ |
| Facebook Ads | 0.9% | 2%+ |
| Instagram Ads | 0.5-1% | 1.5%+ |
| Google Ads | 2-3% | 5%+ |
How to Improve CTR
- Write compelling headlines
- Use strong CTAs ("Learn More", "Get Started")
- Test different images
- Create urgency or curiosity