Glossary
What are Instagram Reels?
Short-form vertical videos (up to 90 seconds) on Instagram, similar to TikTok.
Why Reels Matter
Reels get significantly more reach than other content types on Instagram. Instagram prioritizes video content, and Reels appear in the Explore page and dedicated Reels tab.
2026 Stat: Reels get 2x more reach than static posts on average.
Reels Best Practices
- Hook in 0.5 seconds: Stop the scroll immediately
- Keep it short: 15-30 seconds performs best
- Use trending audio: Boosts discoverability
- Add captions: Most watch without sound
- Loop it: Make the end flow into the start
Reels Specs
- Length: Up to 90 seconds
- Aspect ratio: 9:16 (vertical)
- Resolution: 1080 x 1920px
- File size: Max 4GB