Understanding Reach
Reach measures how many unique people have seen your post. Unlike impressions (total views), reach counts each person only once, even if they see your content multiple times.
Example: If 500 people see your post and 100 of them see it twice, your reach is 500 but your impressions are 600.
Types of Reach
- Organic Reach: People who see your content naturally
- Paid Reach: People who see your content through ads
- Viral Reach: People who see via shares from others
How to Increase Reach
- Post when your audience is most active
- Use relevant hashtags
- Create shareable content
- Engage with comments quickly