Glossary
What is Organic Reach?
The number of unique users who see your content without paid promotion.
Organic vs Paid Reach
Organic Reach
Free visibility through the algorithm. Content appears to followers and (if it performs well) non-followers via Explore/FYP.
Paid Reach
Visibility through advertising. You pay to show content to targeted audiences.
Reality: Organic reach has declined on most platforms. Facebook organic reach is now ~2% of followers. Instagram is higher but still limited.
How to Increase Organic Reach
- Create highly engaging content (shares > likes)
- Use video content (Reels, TikTok)
- Post when your audience is active
- Respond to comments quickly (signals engagement)
- Use hashtags and location tags