Glossary
What is Insights?
Built-in analytics provided by social media platforms, showing your content performance.
What You Can See in Insights
- Content Performance: Reach, impressions, engagement per post
- Audience Demographics: Age, gender, location
- Active Times: When your audience is online
- Follower Growth: New followers over time
- Profile Activity: Website clicks, profile visits
Insights by Platform
| Platform | Name | Requires |
|---|---|---|
| Insights | Professional account | |
| Insights | Page (not profile) | |
| Twitter/X | Analytics | Any account |
| TikTok | Analytics | Pro account |
| Analytics | Creator mode or Page |