Glossary
What is a Boosted Post?
A regular post that you pay to show to a larger audience beyond your existing followers.
Boosted Posts vs Ads
Boosted posts are the simplest form of social advertising. Unlike full ads, they start as organic posts that you then pay to promote.
| Feature | Boosted Post | Full Ads |
|---|---|---|
| Complexity | Simple | Advanced |
| Targeting | Basic | Detailed |
| Objectives | Limited | Many options |
| Best For | Quick reach boost | Strategic campaigns |
When to Boost
- A post is performing well organically (amplify success)
- Announcing something time-sensitive
- Reaching local audiences
- Testing what content resonates before running full ads