For Salons, Spas & Beauty Professionals

Social Media Management for Salons & Spas

Your Instagram is your portfolio, and the comments under it are your booking desk. "How much for balayage?", "do you have anything Saturday?" and "what product is that?" deserve answers before the client scrolls on. OutReply replies in your salon's voice, sends your booking link by DM, and keeps your before-and-afters posting on schedule.

AI reply previewReplied in 4s
Customer comment

Omg love this colour! How much would a full balayage cost?

Your reply, drafted by OutReply

Thank you! 😍 A full balayage starts at $180 and includes a toner and blow-dry. Long or very thick hair may be a little more, and we'll confirm at your consultation. Book through the link in our bio or DM us your preferred day!

Why salons & spas teams look for a social media tool

The problems below come up in almost every conversation we have with people in your industry.

Hands busy, phone buzzing

Mid-colour with a client is not the moment to answer twelve messages asking about prices and availability.

Price questions never stop

Every post gets "how much?". Answering the same way fifty times a week is a job on its own.

Empty slots that nobody knows about

A cancellation opens up Thursday afternoon. Posting about it in time, and answering the replies, is exactly what you don't have time for.

HOW OUTREPLY HELPS

Built for the way salons & spas businesses use social media

Every feature below is live in OutReply today. Click through to see how each one works.

Prices and availability answered instantly

Load your service menu and booking link once. OutReply answers pricing, duration and availability questions in comments and DMs while you keep working.

AI comment & DM replies

Booking link sent by DM automatically

A workflow replies to "book" or "price" comments publicly and sends your online booking link privately, so the client can reserve without waiting for you.

Workflow automation

Before-and-afters on a schedule

Upload a week of transformations at once, let the content wizard write the captions and hashtags, and publish when your clients are scrolling in the evening.

Content wizard

One link for booking, products and gift cards

A link-in-bio page with your booking system, product shop and gift cards, plus click tracking so you know what your followers actually tap.

Link in bio

What AI replies look like for salons & spas

Real questions from real comment sections, answered the way OutReply drafts them once it knows your business. Edit anything before it goes out, or let routine ones send automatically.

Instagram comment

β€œOmg love this colour! How much would a full balayage cost?”

OutReply's reply

Thank you! 😍 A full balayage starts at $180 and includes a toner and blow-dry. Long or very thick hair may be a little more, and we'll confirm at your consultation. Book through the link in our bio or DM us your preferred day!

Facebook comment

β€œDo you have any gel manicure slots this Saturday?”

OutReply's reply

We have a couple of gel manicure slots left this Saturday, one at 11:30 and one at 3pm. Book straight through our online booking link and it's yours. If those don't work, message us and we'll check the waitlist for you. πŸ’…

Instagram comment

β€œWhat shampoo do you use on curly hair like this?”

OutReply's reply

For curls like these we use the Olaplex No. 4 shampoo and No. 5 conditioner, then a curl cream on damp hair. We stock all three in the salon, and you can order through the shop link in our bio. Happy to recommend a routine at your next visit!

Frequently asked questions

Yes. Add your service menu with prices and durations to the brand's knowledge and OutReply replies with accurate pricing, in your tone, on Instagram and Facebook comments and DMs.

Yes. Set up a workflow so that comments containing words like "book" or "appointment" get a public reply and a private DM with your booking link.

If you list the products you use and sell, OutReply can answer product questions and point people to your shop link. Anything it doesn't know is passed to you.

Yes. The free plan lets you connect your accounts and try reply automation and scheduling before upgrading.

Give your salons & spas audience an answer in seconds

Connect your Instagram and Facebook accounts, describe your business once, and let OutReply handle the comments and DMs that keep you from your work.