Unlimited Use

UTM Link Builder

Create trackable campaign links with UTM parameters. Track your marketing campaigns in Google Analytics.

UTM Best Practices
Naming Conventions
  • Use lowercase for consistency
  • Use underscores instead of spaces
  • Be descriptive but concise
  • Create a naming convention doc
Common Mistakes
  • Inconsistent capitalization
  • Using spaces in parameters
  • Forgetting to track campaigns
  • Not documenting your UTMs