For Agents, Brokers & Property Managers
Social Media Management for Real Estate Agents
Listings get attention on social media, and the buyers who comment "still available?" or "what's the HOA?" are the warmest leads you have. OutReply answers them within seconds, sends the listing link by DM, keeps your listings and market updates posting on schedule, and shows you which posts turn into enquiries.
AI reply previewAI draft
Customer comment
Is this one still available? What's the asking price?
Your reply, drafted by OutReply
It is still available! The asking price is in the listing link in our bio, along with the full photo tour and floor plan. Want to see it in person? Reply here or DM us and we'll find a viewing time that suits you. 🏡
Why real estate teams look for a social media tool
These are the problems that usually push businesses like yours to look for a social media tool.
Leads go cold in minutes
A buyer asks about a listing at 9pm. If they hear nothing until the next morning, they've already messaged three other agents.
The same questions on every listing
Price, square footage, parking, pets, viewing times. Answering by hand across dozens of posts eats hours you should spend showing homes.
No idea which posts bring clients
You post listings, tips and market news. Which ones actually produce a phone call is a guess.
HOW OUTREPLY HELPS
Built for the way real estate businesses use social media
Every feature below is live in OutReply today. Click through to see how each one works.
Listing questions answered instantly
OutReply learns your listings, service area and process, then replies to comments and DMs with the details buyers ask for and a nudge toward booking a viewing.
AI comment & DM repliesComment to DM, automatically
Build a workflow that answers "send me the details" comments publicly and follows up privately with the listing link, brochure and your calendar link.
Instagram comment-to-DM automationListings and market updates on autopilot
Schedule new listings, open houses, price changes and neighborhood guides across Instagram, Facebook and LinkedIn from one calendar with a live preview of each post.
Multi-platform publishingKnow what generates enquiries
Track engagement per post and clicks on your listing links, so your next month of content is built on what actually produced conversations.
AnalyticsWhat AI replies look like for real estate
Typical questions from comment sections, answered the way OutReply drafts them once it knows your business. Edit anything before it goes out, or let routine ones send automatically.
Instagram comment
“Is this one still available? What's the asking price?”
OutReply's reply
It is still available! The asking price is in the listing link in our bio, along with the full photo tour and floor plan. Want to see it in person? Reply here or DM us and we'll find a viewing time that suits you. 🏡
Facebook comment
“Does the building allow dogs?”
OutReply's reply
Good question! This building allows dogs under 25 lb with board approval, and there's a dog run two blocks away. If you'd like the full pet policy, send us a message and we'll share the documents.
Instagram comment
“Thinking about selling next spring, is it a good time?”
OutReply's reply
Spring is typically the busiest season here, and getting the prep done now makes a real difference. We'd be happy to put together a free market valuation for your home so you can decide with real numbers. Just send us a DM with your neighborhood. 😊
Frequently asked questions
Yes. Add the listing details to the brand's knowledge and OutReply uses them when drafting replies. For anything it doesn't know, tell it to invite the buyer to message you rather than guess.
Yes. Workflow automation lets you trigger a private message when a comment matches a keyword or intent, for example "details" or "price", while still replying publicly under the post.
Yes. Each agent or office can be its own brand with separate accounts, tone and team members, all managed from one account.
OutReply connects to Instagram business accounts and Facebook pages for comment and DM automation, and publishes to the other networks you connect, including LinkedIn.
Give your real estate audience an answer in seconds
Connect your Instagram and Facebook accounts, describe your business once, and let OutReply handle the comments and DMs that keep you from your work.